Martha Stewart
—office supplies come together in styled vignettes for a retail campaign partnership
The Concept—
We had two days to create illustrative print content for Martha Stewart Office’s Spring campaign.
Inspired by hobbies and professions of her biggest fans, we used the Staples exclusive line to create the visual storytelling moments.
The Materials—
We used each one of these exclusive products to the spatial design of vignettes that payed homage to our story’s characters: the home chef, the architect, the student, and the crafter.
The Process—
Each set was built to showcase the product and styled with a unique point of view in mind. I even stepped in to create some original artwork to add to the prop collection.