—airy arrangements of overflowing florals for the #BeautyUnfiltered book launch
Mary Kay tasked us with transforming Harriet’s Rooftop at the Jane Hotel for Luis Casco’s #BeautyUnfiltered book launch.
We created an interactive makeover + shopping experience; complete with an unforgettable, overflowing, floral clad Instagram moment.
With the Chromafusion Eye Palate and the airy rooftop locale as our inspiration; we used brushed gold and glass containers to hold textured pastel florals along with Mark Kay’s signature beauty tools.
From creative concept development to materials sourcing to on-site execution; I was at the helm of this project’s design team. I pulled in my favorite vendors to do the heavy lifting and together, we made this interactive retail store come to life.
Whether they were hazel or blue-eyed; guests were invited to sip cocktails as they discovered their perfect shade and captured a selfie in front of our Chromafusion floral wall.
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#BeautyUnfiltered Book Launch for Mary Kay
Creative Producer for Rock Paper Scissors Events
Los Angeles, CA
Spring 2019