Creative Producer
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Google Play

—a SXSW activation that celebrated mobile app partnerships in the fashion of the Texas capital

The Concept—

The Concept—

Google Play tasked us with designing a meeting hub and wrap party for their sales + marketing teams during the interactive media week of Austin’s most famous festival, South by Southwest.

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The Welcome Hub—

The Welcome Hub—

We took over a swanky downtown steakhouse and transformed it into an engaging yet cozy meeting space.

Guests were invited to set up shop while they drank coffee, took a business lunch, and tested Google’s latest mobile technology.

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  —the secret of this pop up headquarters’ design was all in the details

—the secret of this pop up headquarters’ design was all in the details

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The Wrap Party—

The Wrap Party—

We took over Rainey Street’s iconic cantina Javelina and threw an Austin themed brunch party worth writing home about.

From hand lettered signage, to interactive food moments to a killer bloody mary bar, every detail encouraged guests to mingle and indulge.

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  —the cozy transformation of the iconic Austin dive served as a perfect setting for any techie to nurse a SXSW hangover

—the cozy transformation of the iconic Austin dive served as a perfect setting for any techie to nurse a SXSW hangover

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  —app developers were introduced to fun takes on Texas’ favorite appetizers

—app developers were introduced to fun takes on Texas’ favorite appetizers

The Experience—

The Experience—

From mixed media outputs to mixed drinks, we pulled out all the stops to set Google Play’s activation above the rest.

This interactive experience gave internal staff and their sales partners the opportunity to meet while they partook in the unique partnerships and parties at SXSW.

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 Photos |  Evan Mora   —   SXSW Interactive Brand Activation    Creative Producer for     MAS    Event Design     Austin, TX    2016

Photos | Evan Mora

SXSW Interactive Brand Activation

Creative Producer for MAS Event Design

Austin, TX

2016