—a carefully chosen collection of sophisticated and timeless accessories created by the next generation of master craftspeople
As a demonstration to their steadfast commitment to design, Lexus asked us to partner with them to curate a collection of functional, handmade, objects to be sold at their new retail concept, Crafted for Lexus.
In New York collection, we feature items selected from local U.S. designers as well as Lexus’ global collection.
We built relationships with some of the United States’ best makers to create products inspired by Lexus’ cars and exclusive to the Crafted collection.
Each crafts person took unique elements from Lexus luxury materials to inform their unique design.
Each designer chose an element of Lexus’ robust catalog of materials to inspire their creation.
From rose gold acetate to 3D embossed porcelain; each choice was made with the greatest intention and utilized the latest in design technology.
We created the concept and produced the content that would serve as Crafted for Lexus’ digital marketing materials.
Kept simple and textural, the art direction and in-store visual merchandising allowed these unique products to stand out.
We worked hand in hand with Lexus and local designers to concept the full retail experience.
From implementing product knowledge, to the design of luxury packaging, to point of sale logistics; every experiential detail does justice to these hand crafted pieces.
Photos | Jimmy Lee Zuniga
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Crafted for Lexus at Intersect by Lexus
Creative Producer for Milk Agency
New York, NY
2018